Now Playing: Elder Abuse Awareness Message

Just in time for the summer movie season, the Administration on Aging’s National Center on Elder Abuse (NCEA) has launched an elder abuse awareness campaign in theaters nationwide. Through June 18, the center will run a 15-second elder abuse film on 700 movie screens in 27 major metro areas. Actor William Mapother, of the television show “Lost,” asks viewers to “join us in the fight against elder abuse.” NCEA created the “Join Us” campaign as part of the first-ever national effort to raise awareness of elder abuse, neglect, and exploitation.

“Each year, hundreds of thousands of older persons are abused, neglected, and exploited; yet, only about one in five of those crimes is ever discovered,” said Acting Assistant Secretary Walker. “The NCEA’s sobering message, to be viewed by millions in theaters across our country over the next four weeks, is an opportunity to shed light on the tragic problem of elder abuse and perhaps save lives.”

Click Here for a list of participating theaters.